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World’s shortest guide

to great web success

 

 

Here’s what works for our clients and what doesn’t.

Follow this guide and your web site will increase your business.
  1. You have only 8 seconds to make a sale or impression. After that, web visitors click off forever.
  2. The most successful hardware equipment web sites are owned by Cisco, IBM, Microsoft, Dell, and Intel. None of these most successful companies use flash animation. All these sites load quickly, within 2-3 seconds. They all get right to the point of their business. They all have very successful web sites.
  3. Slow-loading, large graphic web sites are owned, mostly, by three kinds of companies:
    • Entertainment and the arts.
    • Web site designers.
    • Non-dominant companies.
  4. Think like your visitors. What would your prospect, or customer, click onto your web site for?
    • Slow loading flash animation? Not really.
    • Information he or she can use? Maybe.
    • Answers to his or her specific questions? Yes. Absolutely.
  5. You must tell visitors the two things they want to know most:
    • "Where am I and how do I get to where I want to be?"
    • "How can I get the information I came for as soon as possible?"
  6. If you don’t give them what they want, they leave. But, if you do give them what they want, they also leave. To keep them coming back, you must start an interesting two-way conversation. Don’t just list your facts. Ask, as well as tell. Ask them how else you can be of assistance:
    • "Is this what you are looking for?"
    • "What else do you need?"
    • "How can we help you do your job better?"
    • "What would you like to see on this site next week?"
    • "Do you have a good idea you can share with our other visitors?"
    • "Would you like to speak to someone in sales? In service? Etc."
  7. Studies show that people ignore graphics in the first three eye fixations they make on a web page. Eight times out of 10 they look specifically for the written text – especially headlines, summaries and captions. Two thirds of them skip or ignore whole articles. Check out CNN and MSNBC to see how they capitalize on this text-skimming mentality.
  8. Just because we can do something, doesn’t mean that we should.
    • Everything should be done, or not done, based on sound judgement.
    • Always ask "How does this fit in with our marketing mission statement and our strategy?

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